I wasn’t planning to write my autobiography (just yet), but I figured it’s only fair to give you a glimpse into who I am before we potentially work together. So, here goes—my story, with a few laughs along the way.

As a 10-year-old, my dream was to become a bank manager—impressive, right? Not just any banker, but the kind who stamped things and looked very important behind a desk. Fast forward a few years, and I pivoted dramatically. Fueled by a passion to "save the world," I set my sights on becoming the President of the United States. (Details like not being born in America or the complexities of modern elections didn’t seem to faze me back then.)

Eventually, I landed in the UK to study Business Administration, which was essentially a double sandwich course—two internships baked into the degree. Before this, my career highlights included a summer at an arts and crafts store and another at an amusement park. But for my first internship, I struck gold: a corporate bank in London. This felt like the first real step towards that 10-year-old’s dream.

At university, I read Barbarians at the Gate (if you know, you know) and became utterly hooked on the world of corporate drama and M&A. One internship with an American investment bank later, and I was sold. My grandmother, however, was convinced I was working as a teller and never quite understood what “M&A” actually meant.

When I graduated, the dot-com bubble hadn’t burst yet, and tech M&A was the place to be. After a couple of years in M&A followed by a venture fund, I joined Microsoft. Why? Because it had become clear that the best investors had either been entrepreneurs or had actually worked in a “real” company.

The Microsoft Years
My time at Microsoft was formative—and a lot of fun. I worked with incredible people and managers who’ve inspired me to this day. Over time, I transitioned from business development roles focused on venture funds and startups into marketing-related projects. Here’s the twist: I’d skipped most of the marketing modules at university because I’d written them off as “soft subjects.” Oops.

Thankfully, I rectified that by earning a Professional Diploma in Marketing from the Chartered Institute of Marketing. It was an eye-opener, helping me unlock some of marketing’s many mysteries (and there are many).

The Journey Since
Since leaving the world of big tech, I’ve been building and scaling marketing organisations in fintech and the broader technology sectors. It’s been a rewarding ride filled with plenty of laughs, a few tears, and some memorable challenges:

• A website launch that uncovered unexpected hurdles but taught me the value of agile problem-solving and teamwork.

• The complexities of rebranding efforts, which reinforced the importance of clear communication and stakeholder alignment.

• Last-minute events that tested my organisational skills and ability to deliver under pressure.

• Digital campaigns that didn’t hit the mark initially but helped refine strategies for even greater success.

But each misstep came with invaluable lessons and, more often than not, business successes. Unicorn status, major customer wins, and outsmarting the competition are all part of the journey.

These days, I have a particular passion for product marketing, positioning, and go-to-market strategies. I love digging into the nuances of how a product fits into the market and helping businesses articulate their unique value.